1st Massage Center in Shelby Township To Open Since Restrictions Lifted

After succeeding in convincing Shelby Township to reverse a two decade-old restriction on opening massage parlors in the township, LaVida Massage will open today inside the Crossing Shopping Center on Hall and Schoenherr roads.

In March, the Shelby Township Board of Trustees loosened restrictions on massage parlors in the township after an ordinance in the 1990s was passed to prevent prostitution at massage establishments.

The new ordinance paved the way for the 3,000 square foot massage center, which will feature 11 massage rooms, one dedicated esthetics/facial room and one spray tanning room.

LaVida Massage was started in Commerce in 2007. There are now over 50 centers in the United States and Canada. The Shelby Township location will be the second center for Stephanie Parenti, who also owns LaVida Massage of Lake Orion.

“I see tremendous potential in the business opportunity for Shelby Township. With over 70 percent of the general population never having had a massage,” said Parenti in a news release.

LaVida Massage of Shelby Township will provide a number of health and wellness services and products for both men and women, including a variety of massage therapy options, such as: relaxation, deep tissue, sports massage, Swedish, pre-natal and couples massage, all performed by licensed, expertly trained massage therapists.  Additionally, the center offers aesthetic services including facials, peels and full body waxing.

LaVida will offer a number of Michigan-made products such as My Secret Stash and Artisan Naturals.

To celebrate the grand opening, LaVida Massage of Shelby Township will be offering limited-time opening specials that include a $39.95 custom massage.