Bloomberry is the cultured frozen yogurt shop in the Papa Joe's plaza. But it's more than that.
It's mom approved.
Owner Rebecca VanLoon — a mother of two — is that mom.
"I say it every day: this is the healthy alternative to ice cream," VanLoon said. "It's fat-free, gluten-free and 29 calories per ounce."
Bloomberry Frozen Yogurt offers six flavors of soft-serve, including one dairy-free sorbet. There are more than 30 toppings to select from, including fresh fruit from Papa Joe's. The most popular toppings are peanut butter cups and cookie dough, although the gummy bears get a special nod from VanLoon as being "like no other."
It's also all self-serve. A 16-ounce cup is provided to fill at 49 cents an ounce.
"We want our customers to create their own masterpiece," Van Loon said. "That way they get it exactly right."
The most popular flavors at Bloomberry's Rochester Hills location are Tahitian Vanilla and Dark Chocolate, but it's the California Tart that started this whole trend.
In the mid-2000s, frozen cultured yogurt shops starting popping up in California and they had a distinct Asian influence. Green tea and tart were some of the first flavors offered. The taste and ice-cream-like quality of those lead to more mainstream flavors being added.
Bloomberry's offers California Tart, and while it's not for everyone (VanLoon recommends a sample before committing to it), it does have a passionate fan base.
"People will walk in and the first thing they say is, 'Tell me you have Tart!'" VanLoon said.
California Tart has a tanginess similar to plain yogurt. The real benefit of it, according to VanLoon, is it takes on the flavor of any fruit it is paired with.
Other flavors offered at Bloomberry include VanLoon's favorite, Pomegranate, as well as Birthday Cake, Mango sorbet, Tropical sorbet and Pumpkin Pie. (VanLoon called the Pumpkin Pie "amazing," and I have to agree. The only thing it's missing is the crust!)
Bloomberry Frozen Yogurt is located at 6900 N. Rochester Road next to Papa Joe's. Its hours of operation are Monday through Thursday from noon to 9 p.m., Friday and Saturday from noon to 10 p.m. and Sunday from noon to 8 p.m. Call 248-453-5334 with questions.