Shelby Township's newest retailer Five Below offers a potential winning combination for young teens: Popular, trendy merchandise at prices they can likely afford.
Five Below offers sporting goods, fashion accessories, iPod and iPhone accessories, snacks and more for prices between $1 and $5. The Philadelphia-based chain is opening five stores in the Detroit area today, including the Shelby Township location in the Shelby Town Center.
The company, started in 2002, has more than 140 stores in 13 states according to its website.
Elizabeth Romaine, director of marketing for Five Below, said there's plenty of high-quality offerings at those low prices though. She said backpacks and headphones were available for $5, noting that those items would be pricier at other stores. Other deals listed on its website include $5 Wilson-brand sports balls and extra long Twizzlers packs for $2.99.
"We offer a lot of brand names in our store, brand names that teenagers and moms want," Romaine said.
To keep prices so low, Romaine said they take costs out of their business model in order to pass savings on to the customers, as well as buying up canceled orders made by larger retailers. On its website, the company lists other reasons, including not offering returns and buying directly from suppliers.
The other Detroit-area stores opening today are in Allen Park, Brighton, Orion and Troy, with a sixth location in Woodhaven coming in the fall.
The grand openings will indeed be grand for weekend shoppers. Free t-shirts will be awarded to the first 300 customers on Saturday and Sunday. There will be chances to register to win a $100 shopping spree and a cart selling hot dogs for 5 cents will make an appearance Saturday afternoon.
Each location will feature these events and many others, including sports mascot and radio station appearances. Here's a rundown for the Shelby Township opening:
- 3 p.m. Saturday -- WDZH (98.7) Radio Station
- Noon Sunday -- Roary from the Detroit Lions