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Business & Tech

Shelby Pigs Out At Bad Brad's Newest BBQ

Customers embrace restaurant's saucy cuisine.

The smokey BBQ scent you may have noticed while driving on 23 Mile Road near Van Dyke and Mound lately isn't your imagination. It's likely the sweet and savory aroma emulating from Bad Brad's BBQ restaurant, opened June 11 on the former Hoops Sports and Spirits. The new BBQ spot is the second Bad Brad's location; the first is in New Baltimore.

"It's been extremely busy, and very well-received," co-owner Mike Pollard said Tuesday. "You know, if you have great food and great service, people will show up and that's exactly what happened." 

The menu features everything from smoked brisket, pulled pork, ribs, and more. There's an assortment of sides, burgers, salads, a kids' menu, appetizers, soups, and chili. Catering is also available. Smoking begins daily at 5 a.m., the menu says, and meats are cooked for up to 14 hours. A wood-burning pizza oven broadens the menu in Shelby.

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Pollard, along with co-owner Brad Teagan, tore down about 90 percent of the old structure to pave way for Bad Brad's to create a rustic yet refined atmosphere from scratch. A 150-year oak tree looms over the signature Bad Brad's patio.

BBQ cuisine, Pollard said, appeals to everyone. He remembered a time at his New Baltimore restaurant when he noticed two customers from very different economic backgrounds enjoying the same meal. "You can come here and dress up or dress down. What other cuisine can pull that off?" he said. 

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Bad Brad's took second place for BBQ on the 2011 Detroit A-List Winner List.

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