New Book Highlights Best Practices of Michigan’s Recession-Proof Small Businesses

The Success Code distills the nine principles of 50 Michigan small business leaders who prospered during the recession.

February 10, 2014 - Utica, Michigan – Metro Detroit business coach Dawn Drozd published a new book, THE SUCCESS CODE: 9 PRINCIPLES FOR SMALL BUSINESS SUCCESS IN ANY ECONOMY (ClearVision Media; $19.95, February 10, 2014), an in-depth look at 50 Michigan companies that survived the 2007-2009 recession and the nine principles of success she uncovered among them.

Drozd distilled the nine success principles from the results of a 2011 study she conducted of hundreds Michigan businesses. Participating companies included manufacturing, retail, construction, personal and medical services, with annual revenues ranging from $250K to $12M.

“In 2011, I started talking to successful owners whose businesses had continued to thrive, despite the downturn. I wanted to know how business owners operating in Michigan, one of the hardest-hit states, defied the odds. I spent 12 months interviewing over 50 small business owners who had steady or increased revenue between 2007 and 2011.” Drozd described the study that led to her book.

“What I learned from the study was information that I wished that I had had, when my husband and I started our first business in the early 1990s, so I captured the best practices to write The Success Code.”

An event celebrating the publication of the book is scheduled for Wednesday, February 26 from 6:00 PM to 8:00 PM, at the Macomb-OU INCubator / Velocity Center, 6683 18 Mile Road, Sterling Heights, MI 48314. Business leaders featured in the book have been invited.

About Dawn Drozd

Dawn Drozd is the founder and CEO of ClearVision Business Coaching, a Michigan-based company specializing in helping business owners. A Certified Business Coach, Dawn has been named one of the Top 150 coaches in the world and Regional Breakthrough Coach of the Year, thanks to her coaching acumen and decades as an owner of multiple businesses.

ClearVision works with business owners to increase focus, attract more business, develop their own dream team and significantly improve profits. ClearVision clients – across retail, service, financial, medical, and manufacturing sectors – achieve an average 40% + increase in profits and revenue.

Dawn also serves the community as a leader of the Sterling Heights Regional Chamber of Commerce and as Chairman of the Board Member for Macomb County’s Habitat for Humanity.