Shelby Township, Michigan- November 1st,2013-Luxury hair care brand LOX Extensions® is excited to introduce its newest brand of hair extensions, LOX Studio™, premiering on HSN, November 7th, with the world's first Fiberlite Technology™ hair extension.
LOX Studio™ uses a special Fiberlite Technology™ to mirror the look, feel and weight of natural human hair. LOX is the first hair extension company to use this specific material which can deliver many advantages over traditional hair extensions.
Annie D'Alessandro, LOX Regional Marketing Manager explains:
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“The LOX philosophy has always been the same: To go beyond the current industry standard; innovate and create new products that deliver exceptional quality at a great price! Our Fiberlite Technology™ continues this mission and can offer much more flexibility than the current leading human hair extensions on the market.”
“We are delighted to launch this new product with HSN and look forward to a long and successful relationship.”
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Fiberlite Technology™ extensions are treated with a special conditioning blend to leave hair smooth and luxurious. The technology features the newest heat friendly synthetic fibers that offer the freedom to adapt to any style, just like natural hair. The team at LOX explains how the technology was built around the feedback from current hair extension clients:
“Our team worked hand in hand with clients for years to understand their hair challenges and needs. The result of that research allowed LOX products to be crafted with superior quality, easy maintenance, wearability, style and unmatched affordability. Our LOX Studio 5-piece clip-in extensions are evidence of that great work.”
Benefits of Fiberlite Technology™ Synthetic Hair:
• Mirrors the look, feel and weight of natural hair
• Shiny & matte combined finishes give you natural looking hair
• Conditioned to make hair last longer; be more manageable and luxurious to the touch
• Features style memory; style will last all day for easy maintenance
• Use heat tools for endless styling options
• Requires little maintenance; instant enhancement of style, color, length and volume
• Long lasting
LOX Studio™ 5-piece clip-in extension prices range from $59.95 Retail to $99.95 Retail depending on length.
About the LOX Studio™ brand:
LOX Studio™ is a premier hair brand, borne from the dynamic collaboration of a leading hair stylist Kirstyn Yanniello, and salon owner Ralph Bianchi, whose desire was to create a hair extension product unlike any other. LOX Studio™ was designed for the everyday woman who seeks an original, exceptional look with effortless application.
“Our promise is to continually be on the forefront of style, trends and fashion as well as being a reliable source of information and product support for our customers, delivering the highest quality product on the market,” states Kirstyn Yanniello, Creative Director and Co Founder of LOX.
LOX is the ONLY company on the market today to introduce a 5-piece clip-in extension. The 5-piece set offers great value and versatility, allowing wearers to use any or all of the 5 pieces to alternate their look in minutes. Style options become endless, and looks never possible with natural hair due to lack of length or volume, are now achievable. With our simple clip-in system, adding the extensions is quick and easy to do at home.
Benefits of LOX Studio™ 5-piece set:
• Wide range of shades to match all hair types and colors
• Multi-colored layering techniques making it easy to go from a lighter to darker appearance with only one 5-piece set!
• Hair is precut to blend in with most natural hair and lengths
• Allows hair to move naturally
• Hair air-dries without the need for a blow dryer
• Easier to maintain; saves time and work!
Media Contact
If you would like any more information please feel free to contact Annie D’Alessandro at LOX.
Annie D’Alessandro
Regional Marketing Manager
14620 23Mile Rd,
Shelby Township, MI
48315
586-532-8200 ex. 109
