Shelby Loosens Restrictions on Massage Parlors after Decades Old Prostitution Allegations

A change in the way Shelby Township does business with massage parlors has opened the doors for more massage parlors to open in Shelby Township.

The Shelby Township Board of Trustees is loosening restrictions on massage parlors in the Township after an ordinance in the 1990s was passed to prevent prostitution at massage establishments.

Township Attorney Rob Huth said the industry has changed in the past 20 years, but in the early 90s, there was a high-profile case involving allegations of prostitution at a Shelby Township massage parlor. 

“There were allegations of prostitution at several massage parlors,” he added. 

For many years, the ordinance stated massages had to be done as an accessory to another business, such as a salon or doctor’s office. Now, a massage parlor can open in the city with the board’s approval of a special land use.

“We’re treating them differently. There will still be regulations, but it’s more reasonable,” said Huth.

The board’s decision has paved the way for LaVida Massage owner Stefanie Parenti to continue with her plan to open a center at the Hall Road Crossing shopping center.

“I choose to open LaVida in Shelby because my friend grew up here. We’re thrilled, and I think it’s a slam dunk for everyone,” Parenti, who own a LaVida franchise in Lake Orion, told the board.

LaVida Massage will occupy a 3,000-square foot building inside the shopping center off Hall Road, and will have several therapists trained in therapeutic massages and skincare.

Parenti said all therapists have completed massage school and the required practice hours. The Shelby Township Clerk’s office is responsible for regulating the therapists, and their qualifying documents.

Jeffery Berz April 14, 2012 at 09:53 PM
What a fool! Look who has a record with kids...
Matt Guarnieri April 14, 2012 at 10:15 PM
I have no record, do you?
Jeffery Berz April 14, 2012 at 10:38 PM
Of what? I didn't mention any names. Do you take this personally? I'll also thank you not to make comments about my family. I don't say anything about your daughters and I would expect the same in return. My daughters and my Granddaughter have done nothing to you! You can say what you want to me but leave my family out of your comments please.
Matt Guarnieri April 15, 2012 at 12:37 AM
I was commenting on the ethics of their father, not them. When I was a kid, I was told if you made fun of the way someone else talked it was bullying and if you made fun of a person’s ethnic accent it was prejudicial and racist. I have extended the ethics I was raised with to my own children; I assume all fathers do this, thus, my comment. I could be wrong; a child’s mother can also have an influence on a person’s ethics so the children may not be racist, bigoted bullies like their father.
Jeffery Berz April 15, 2012 at 01:35 AM
LOL! The stuff that comes out of you is amazing. You can do no wrong but you find fault in everything everybody else says or does. Good for you! I don't have any problem with anyone's race, color or ethnic background. Ask anyone who knows me. As I said my comments were directed at Mr. Grot because I don't like him. You certainly have no problem slamming Bob Leman, Lisa Manzella or the Nightingale family. It's OK for Matt to sling the mud but not anyone else. Go ahead and FO twist what I say if it makes you feel like a big man. I really don't care what you think. I just wanna say thanks for your comments and "thanks for coming down". Sir, please sit down. You're out of order!!!


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