POLL: Does 'Detroit' Belong in Auto Show's Official Name?
Business columnist wants to lose 'North American' and identify the host city.
You've almost certainly heard or read "Detroit Auto Show" this week, and we bet not one friend, family member or colleague has said "North American International Auto Show." (Actually, it was tiring to just type that mouthful!) Now a veteran local business columnist says what many people likely think: Why not shorten the name? "It's time to rebrand the annual get-together [as] what it actually is: the Detroit International Auto Show," Daniel Howes writes today in The Detroit News. "Detroit and its annual auto show are established cornerstones of the global auto industry, and it's past time to say so, unambiguously." When he checked Google – where else? – the search engine showed nearly 6 million results for "north american international …
rolfsy
9:30 am on Friday, January 13, 2012
True - it does depend on context. If you add 'Detroit' to 'Public Schools' even people in Hawaii know to pass it up. But it would seem that the Detroit brand is hotter than it's ever been in a generation (or more), and the Detroit=Poison effect is stronger locally than nationally. Everyone knows by now that Detroit is a troubled city, but only SE Michiganders have grown up with The Grudge (tm). more ›